Building trust through equitable research practices

User research helps you engage the people who will use the service you’re building, increasing the likelihood that you’ll create something that truly meets peoples’ needs. But equitable recruitment—ensuring that you’re engaging users from all walks of life—can be difficult to achieve.

Event Date

November 18, 2022 at 5:30–6:00 PM UTC


Via Zoom


Headshot of Lisa Spitz

Lisa Spitz,
Senior Designer/ Researcher, Nava PBC

Headshot of Nikki Brand

Nikki Brand,
Designer/ Researcher, Nava PBC

This talk was hosted as part of Civic Design 2022 Conference. Watch the recording of the session.

Traditional user research practices often exclude people like those who don’t have access to the internet or can’t take time off work, but who might most need to access a service. While there is no one-size-fits-all solution for promoting equitable research, we aim to share inclusive and respectful research practices that foster trust with research participants and government stakeholders.

Attendees will gain an understanding of Nava’s approach to conducting user research, lessons learned, best practices, and how our work contributes to more equitable access to public services for millions of people and vulnerable populations across the country. Participants will hear examples from Nava’s research and walk away with concrete practices they can implement in their work.

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