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Content strategy

A young woman works on the computer and holds her baby.
Commonwealth of Massachusetts

Building a multilingual paid family and medical leave experience

We partnered with Massachusetts to help deliver a paid family and medical leave (PFML) application experience in a total of five languages.

Person drawing wireframe on paper.

How to apply a content-first design approach to public services

Learn methods to use content-first design for public services.

A photo of people at a desk drawing wireframes.

How a content-first design approach fits into your agile development process

Learn how to fit content-first design into your agile software development process.

A middle-aged CMS employee points to the screen of a tablet. An older South Asian woman and her young granddaughter follow along.
Centers for Medicare & Medicaid Services

Helping Medicare beneficiaries find and receive preventive care

We’re working with CMS on a tool that informs people about preventive care and connects them with primary care providers in their area.

A Black woman and a Latino man hold their baby and look at a computer.

How to implement a WIC participant recertification portal

Learn methods to provide a human-centered experience for participants to recertify for their WIC benefits.

December 1, 2022 at 9:00 PM UTC

Learning Session: Plain language

Learn and share best practices for writing about WIC in plain language for use on websites, outreach materials, and participant-facing technology.

An elderly white man is pushed in a wheelchair by a young Asian man down a street sidewalk.
Centers for Medicare & Medicaid Services

Designing a more personal healthcare experience

Nava is working to design a more seamless, personal, and integrated experience for Medicare beneficiaries.

An Asian woman and a Black woman work together at a whiteboard in a conference room.

How to design content for user onboarding

Learn how to prepare and guide people through a complex process using content strategy.

A white woman takes notes on a clipboard while chatting with a white man.

How to get informed consent in user research using plain language

Using plain language is essential to protecting privacy and getting informed consent in user research.

A group of employees work together on developing wireframes at a table.

Structuring a complex eligibility form for HealthCare.gov

How we determined the sequencing of questions and design patterns to break a complex form into digestible chunks.

Providing help and guidance to HealthCare.gov applicants

How our design team created respectful and clear guidance through the deeply personal process of applying for healthcare.